Accelerate the development of your brand with an effective video strategy!
In 2020, users spend 25% more time watching videos on YouTube, compared to 2019. Create a connection with them and communicate in a unique way through video content that tells a story, arouses emotion and is memorable!
4 Simple steps to improve your YouTube presence
Step 1 The first step in building a strategy is to set a goal. What do you want from a video? Do you want users to know about your business? Do you want immediate sales? How many new users do you target? At what cost per view? All this must be taken into account and sets a series of realistic KPIs.
Step 2 is making video content. Depending on your goal, an impact video in a paid campaign can take between 6 seconds and a few minutes, but it’s always good to be as concise as possible.
It is very important that the video is professionally made because it can become the mirror of the brand. Users will remember your brand depending on which videos they saw most often.
No one wants users to skip right away. Create a story and content suitable for your brand that users will remember fondly and will identify you more easily!
Step 3 is to create a Youtube account and a Google Ads account. Once you have linked them, you will be able to carry out paid campaigns in order to reach a more targeted audience in a short time.
The main YouTube types of campaigns are:
- Skippable in-stream
- Non-skippable in-stream
- Video discovery
Step 4 – Measure your results and find out what you can improve for your next campaigns. Pay special attention to the number of viewers, unique users, the rate of indirect conversions and the duration of viewing.
What are the benefits of using Youtube Ads?
- You connect with a much more targeted audience than TV
- You have fast results
- The results are measurable
- You can create a funnel for sale
- Membership content
- It attracts attention and inspires
YouTube is a useful channel both for creating brand campaigns and generating awareness and sales.
Given the phenomenon known as “banner blindness”, YouTube campaigns are gaining more and more ground in front of classic banners, due to the interactive content.
For example, for an event or holiday period, you can start with bumper ads teasing campaign with 6-second video to attract the public’s attention and arouse the curiosity to find out more. Later, after 7-14 days, you can retweet the users who saw the first video, with a 15-20 second in-stream Skippable campaign in which you present the event or offer. This way you can create awareness, traffic and sales by using only 2 videos.
If you want to promote your business using the video content and campaigns on YouTube, we look forward to talking to you to provide you with customized solutions.