In order to be successful, it is important to be aware of these trends and to adapt your strategy according to them. Businesses that manage to adapt will be one step ahead of the competition, while those that do not take advantage of these opportunities in the digital world will lag behind. To avoid this, we come to your aid with a series of predictions and tips to keep in mind this year.
1. Social Commerce will become vital to any Ecommerce
One of the things that should be at the heart of your Ecommerce strategy in 2022 is Social Commerce. It allows the use of social media platforms to sell or buy certain products and services. According to a study by eMarketer, 55.5% of consumers aged 18-24 and 48.7% of consumers aged 25-34 have made at least one purchase on social media in 2021 .
2. Artificial Intelligence will gain ground
One of the brands that takes advantage of Artificial Intelligence is Amazon. In addition to the well-known Alexa virtual voice assistant, Amazon uses AI in many other ways, one of which is sending certain products and services to consumers, even before they think about purchasing them.
They collect a lot of data about users, and through them they can predict the needs of customers, using predictive analytics. Another good example by which Amazon uses Artificial Intelligence are the new Amazon Go stores, in which there are no cashiers, the method of purchase, respectively payment, being fully automated.
3. Consumer experience will matter more than ever
Consumers want to be approached individually and not treated as just being part of the crowd that chooses to buy a product or service. Knowing this, marketers will need to focus more on building lasting relationships with the public, but also on presenting how a brand can add value and not just provide services.
For this to be possible, an in-depth understanding of the consumer’s thinking, desires and needs will be needed. Thus, it will be possible to observe an increase in the conversion rate, the level of engagement with the brand, but also the reputation.
4. End of Third-Party cookies, start of First-Party cookies
Cookies are also the ones that allow you to keep your preferences and provide recommendations based on them. They fall into several categories, but currently the ones that are most helpful to marketers are Third-Party cookies. However, as users become more concerned about how their personal information is used, laws will increasingly restrict the actions that marketers can take with it.
Thus, Third-Party cookies, which have already been blocked by large companies such as Apple or Microsoft, will be removed by 2023 and by Google. This will be quite a blow to the field of digital marketing, but because adaptation is essential in this area, we believe that a transition will be made to First-Party cookies.
These are just 4 trends in digital marketing that we believe will grow exponentially in 2022. In order not to be taken by surprise, it is necessary to take these into account and prepare in advance. And if you want to have the most effective digital marketing strategy in 2022, we recommend that you turn to an experienced marketing agency who can give you a helping hand quickly!